How can you harness the power of your IP and use it to get rich? If you sell services or knowledge - be there! You’ll find out how to leapfrog your competitors when it comes to promoting your services. Learn from Philip Calvert of Marketing Live. He is a master at exploiting his IP, which is knowledge based. He’ll show how to use seminars and social media to make money from IP. Meanwhile, if you develop new products, Gareth Jones of The Product Works willl show you when it’s worth taking a risk on an idea. ‘It’s a process,’ he says, ‘not magic.’ He helps people develop their ideas into products. Some are well formed and others are hairbrained. Meawhile, Ian Harrison of Inneva will discuss one of their patents and will demonstrate two quite different examples of how they used the IP for commercial gain. Young Directors is a group within the Institute of Directors, and provides emerging leaders with a forum to develop into opinion formers in their own right, and to accelerate their career development. It will also be an opportunity for tomorrow’s leaders to network with each other.
