With Robert Ashton Robert sees entrepreneurship as much as an attitude as a skill. He has started, built and sold small companies, learning many hard lessons along the way. Author of six books, translated into ten languages, his ‘Entrepreneur’s Book of Checklists’ is the UK’s third best selling small-business book. ‘Social enterprise is the future,’ Robert says. ‘The ability to change lives by making a living is a powerful motivator for the true entrepreneur.’ He recently set up his own social enterprise, Advantage CIC, to provide Robert on hayfocused advice and support to the social enterprise sector. www.robertashton.co.uk www.advantagecic.org Why this seminar? The world of business is fast changing. With quality, service and price now very much the same across most market sectors, social responsibility is the new point of difference. The impact of an organisation on its community in the widest sense has come to the fore as a measure of value. Philanthropy remains, but giving ‘something back’ is no longer an act to delay. The successful businesses are those that make a difference today, as well as share out their profits later. Charities on the other hand are being forced to generate their own income. No longer does …