This workshop is offered at no cost for self employed women and sole traders, who are in the process of, or have recently set up a new business and are based in Bedfordshire, thanks to funding from Bedfordshire County Council. Permission based email marketing is an affordable, efficient and flexible option for new businesses who want to find customers and keep them coming back. This workshop, specifically focussed on new businesses will enable you to earn the secrets of grabbing your customers attention and encouraging them to take action. During the workshop you will discover easy and simple tools, using software and systems, to plan, manage and carry out effective email marketing campaigns. This half-day dynamic and information packed workshop will allow you to share and bullet proof ideas with like-minded people. By the end of the session you will be on your way to having a winning strategy to grow your two most important business assets, your brand and your database. Post Workshop Informal networking session: Following this workshop, delegates will have the opportunity to take part in an informal networking session - the session will be held from 12.30pm – 1.15pm. This is a great opportunity for you …