SPECIAL GUEST SPEAKERS - JOURNALISTS Phil Halliday, Financial Times, on what makes a news story for one of the world’s most trusted business newspapers. David Lester is founder of Crimson Business, the UK’s leading supplier of information for small and medium-sized businesses. A journalist, serial entrepreneur, investor and board member of several companies, Lester will share his expertise on raising a company’s profile via business magazines. Sally O’Sullivan, former editor-in-chief at IPC Magazines, former editor of Good Housekeeping magazine (among many others) and now chairman of customer magazine publishing firm August Media. O’Sullivan will look at how consumer and customer magazines operate and how you and your business can feature. SPECIAL GUEST SPEAKERS – PR EXPERTS Paula Gardner runs Do Your Own PR, a business that teaches companies of all sizes how to use PR to create interest, keep up with and surpass the competition and generally move up to the next level. Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business. Adrienne Routledge, founder of Sapphire PR, a specialist business-to-business …

SPECIAL GUEST SPEAKERS - JOURNALISTS Tracey Hobbs, editor of the BBC2’s Working Lunch, on how the show finds its stories and how you and your business could feature on the programme. Richard Tyler, enterprise editor at The Daily Telegraph, will outline how the business pages on a newspaper work and what he’s looking for in a story. SPECIAL GUEST SPEAKERS - PR EXPERTS Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business. Crispin Manners, the founder of PR firm Kaizo, has more than 25 years PR experience advising FTSE 100 companies to global brands and start-ups. He talks about the importance and effectiveness of word-of-mouth marketing. Susanna Simpson founded Limelight PR five years ago when she was 24. She has gone on to win numerous PR and business awards. She will talk about the potential and pitfalls of hiring a PR agency. Michael Hayman, chairman of The Communications Group, will discuss the vital importance of reputation to the entrepreneur. Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business …