MARKETING YOUR BUSINESS (full day –buffet lunch provided) Planning your marketing is an essential step for success in launching and growing any business. This workshop helps you turn your bright idea into a product/service package which your customers can’t resist. You will develop a media strategy that gets a response but is also cost-effective. You will learn the secret of communications that grab attention and compel customers to roll up, sign up, call up or click “buy now”.

These fortnightly gathering are designed to provide creative businesses with the opportunity to connect in the relaxed and friendly atmosphere of a café. It’s an open format event and you’re invited to drop by and stay as long as you want. Join us on our comfy sofas and meet new people and businesses, or re-connect with others. There’s no need to book, just turn up between 10am-12am on Thursdays (fortnightly).

Yorkshire Television began broadcasting on 29 July 1968. Now known as ITV Yorkshire, it produces some of the nation’s most watched television programmes from its home in Leeds, including long-running favourites such as Emmerdale, A Touch of Frost, Heartbeat, The Royal and Countdown. At a special evening event to mark 40 years of ITV in our region, guests are invited to go behind the scenes of two of Yorkshire’s most famous programmes – Calendar and Emmerdale. You will find out more about ITV Yorkshire and will meet one of the producers of the regional news magazine programme ‘Calendar’ before watching it go live from the studio gallery at 6pm. After the live broadcast, there will be a chance to see behind the scenes of Emmerdale - one of Yorkshire’s most famous brands and now in its 36th year of production. The evening will finish with drinks and networking. Cost: Leeds Media members £25 + VAT; Non members £35 + VAT Due to the nature of the event, places are strictly limited to 40 guests with a maximum of two tickets available per company.

SPECIAL GUEST SPEAKERS – JOURNALISTS Rachel Bridge is the enterprise editor of The Sunday Times newspaper and has written two books about successful entrepreneurs, How I Made It and My Big Idea. She will cover what makes a story for her. Further speakers TBC SPECIAL GUEST SPEAKERS – PR EXPERTS Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business. Kaizo CEO Crispin Manners (see above) will cover word-of-mouth marketing. Helen Westgate, founder of Westgate Communications, a marketing agency specialising in all forms of creative design, PR and event management. Westgate will talk about her work with Suffolk brewery Adnams and how a targeted PR campaign reaped huge rewards for the business. Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business magazine, is hosting all four media training events. Keith Elliott, a former Fleet Street journalist and chairman of Europe’s largest media training company PMA Training, will introduce delegates to the world of news at all four events.

These fortnightly gathering are designed to provide creative businesses with the opportunity to connect in the relaxed and friendly atmosphere of a café. It’s an open format event and you’re invited to drop by and stay as long as you want. Join us on our comfy sofas and meet new people and businesses, or re-connect with others. There’s no need to book, just turn up between 10am-12am on Thursdays (fortnightly).

SPECIAL GUEST SPEAKERS – JOURNALISTS Lynne Jones is deputy editor of BBC2’s Working Lunch. Jones will look at what makes for a good story on the programme and how you and your business can feature on the programme. Dave Sumner-Smith, journalist and entrepreneurial founder of Wordzone. Sumner-Smith works with many leading newspapers and magazines and knows what makes a story and why. SPECIAL GUEST SPEAKERS – PR EXPERTS Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business. Belinda Lawson is co-founder of media relations specialist Lawson Dodd. The agency handles corporate positioning, experiential and guerrilla marketing and Lawson will outline the most effective marketing she has undertaken and how you and your business could benefit from similar tactics. Dominic Shales is co-founder of Paratus Communications and formerly of international PR firm Hill & Knowlton. He will talk about business-to-business marketing techniques. Michael Hayman, chairman of The Communications Group, will discuss the vital importance of reputation to the entrepreneur. Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business magazine, …

SPECIAL GUEST SPEAKERS - JOURNALISTS Tracey Hobbs, editor of the BBC2’s Working Lunch, on how the show finds its stories and how you and your business could feature on the programme. Richard Tyler, enterprise editor at The Daily Telegraph, will outline how the business pages on a newspaper work and what he’s looking for in a story. SPECIAL GUEST SPEAKERS - PR EXPERTS Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business. Crispin Manners, the founder of PR firm Kaizo, has more than 25 years PR experience advising FTSE 100 companies to global brands and start-ups. He talks about the importance and effectiveness of word-of-mouth marketing. Susanna Simpson founded Limelight PR five years ago when she was 24. She has gone on to win numerous PR and business awards. She will talk about the potential and pitfalls of hiring a PR agency. Michael Hayman, chairman of The Communications Group, will discuss the vital importance of reputation to the entrepreneur. Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business …

These fortnightly gathering are designed to provide creative businesses with the opportunity to connect in the relaxed and friendly atmosphere of a café. It’s an open format event and you’re invited to drop by and stay as long as you want. Join us on our comfy sofas and meet new people and businesses, or re-connect with others. There’s no need to book, just turn up between 10am-12am on Thursdays (fortnightly).

These fortnightly gathering are designed to provide creative businesses with the opportunity to connect in the relaxed and friendly atmosphere of a café. It’s an open format event and you’re invited to drop by and stay as long as you want. Join us on our comfy sofas and meet new people and businesses, or re-connect with others. There’s no need to book, just turn up between 10am-12am on Thursdays (fortnightly).