As the music industry’s hottest new sales platform and possibly the main vehicle for future music consumption, the mobile phone is now a must for those keen to market and distribute their music to the widest possible audience. Music 2 Mobile will see the leading industry experts sharing hints, tips and trade secrets on all aspects of mobile marketing and distribution, offering valuable advice to suit all budgets. A brief overview of the market by Mobile Entertainment Forum Europe General Manager Sarah Roberts will be followed by two panels. The first considers the latest tricks for using mobiles for music marketing –from freebies and giveaways to personal artist messages, voicemails, bluecasting and mobisodes. The second panel explores the options for sales via mobile, from paid-for ringtones, wallpaper, full tracks and viideos to future fornats and the evolving mobile distirbution value-chain. Speakers: Overview: Sarah Roberts, General Manager, MEF Europe Marketing Panel: Liam Alt, Head of Music, Pocket Group Seth Jackson, IndieMobile Nico Kopke, CEO, Kodime (others tbc) Distribution Panel: Steve Mayall, Founding Director, MusicAlly Richard Wheeler, Head of Music Partnerships, Orange UK (others tbc) Chairman: Harry Leckstein, MD, Freeport Records / Founder, London Urban Collective – All places MUST be booked …