Our panel of Ethical PR, Marketing and Branding experts will share their tips on how you can effectively promote your ethical business in today’s competitive environment! We are looking for five ethical entrepreneurs to put forward their website for review! Businesses are catching on to the fact that consumers are responding to companies with social and environmential credentials, so how do you effectively implement sustainable business practices and promote the triple bottom line authentically to avoid the greenwash! Panelists include:- Kim Stoddart, Founder of Green Rocket, an ethical media relations company supporting companies in the green sector. Kim has more than nine years’ experience in PR and Communications, and she is a regular contributor to the press and aims to be a champion of business ethics and green issues. Al Tepper, Head of Marketing at Natural Collection, the UK’s multiple award-winning online green shop. Lena Hanson, Network Manager at Forum for the Future. Lena develops and implements sustainability strategies, with a special responsibility for entrepreneurs, with a specialism in retail, leadership and sustainable procurement. Ben Maxwell is creative director and founder Totem a brand marketing agency for green businesses. He created his first brand whilst starting The Laundry, a revolutionary …

Our panel of Ethical PR, Marketing and Branding experts will share their tips on how you can effectively promote your ethical business in today’s competitive environment! We are looking for five ethical entrepreneurs to put forward their website for review! Businesses are catching on to the fact that consumers are responding to companies with social and environmential credentials, so how do you effectively implement sustainable business practices and promote the triple bottom line authentically to avoid the greenwash! Panelists include:- Lisa King, Public Relations Officer at the Co-operative Financial Services. Lisa manages the marketing and branding of the group of businesses that includes Co-operative Insurance (CIS), and The Co-operative Bank including smile. Chris Dessent, Managing Director of Creative Concern, an issues-based communication consultancy that delivers high quality and imaginative marketing and public relations solutions with clients to create a sustainable future. Chris Charlton, Founder of Right Communications. An agency with a firm belief that brand lies at the heart of all communications projects. The company now uses this belief to drive exciting and impactful projects for a diverse range of clients, with a specialist interest in ethical marketing. The event is being held at Innospace, an incubator for budding entrepreneurs. …