When: January 27th, 2009 09:30 to 17:00 Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UVPrice: £250.00 Reduced to £200.00 if you are eligible for a discount. Tags: management sales relationships Bookmark this article with: Delicious Digg StumbleUpon Make the most of your client relationships in an economic crisis for greater revenue opportunities, by learning how to better manage your key accounts. As the media marketplace becomes increasingly competitive and the need to achieve more with less becomes more acute, making the most of the relationships you already have becomes increasingly important. Reducing prices to achieve more sales is not only an unattractive option but also counter-productive. Instead, you need to learn to differentiate your products and services, to persuade and upgrade your clients. Learn how to make more of every meeting and keep the revenues flowing, even when the financial climate seems bleak. Assessing current practices – understanding current behaviours and processes, the successes and the failures Defining best practices, planning and processes – clarifying best practice to implement back at base, including how to run a meeting, structure, routine and guidelines Managing and building relationships, cross-selling and up-selling – nurturing the relationships you have, why people …
