Publicity and Promotion on a limited budget (afternoon seminar with refreshments) How to reach your clients and prospective clients with modest budgets. What promotion works and what does not. The importance of branding and sustained, consistent messages. Everyone on the team is an ambassador, but some need training. Looking at classic promotion such as advertising, leaflets, exhibitions, press contacts and giveaways. Investigating some different approaches that work such as joint ventures, strategic alliances, networking and business groups.