SPECIAL GUEST SPEAKERS – JOURNALISTS
Rachel Bridge is the enterprise editor of The Sunday Times newspaper and has written two books about successful entrepreneurs, How I Made It and My Big Idea. She will cover what makes a story for her.
Further speakers TBC
SPECIAL GUEST SPEAKERS – PR EXPERTS
Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business.
Kaizo CEO Crispin Manners (see above) will cover word-of-mouth marketing.
Helen Westgate, founder of Westgate Communications, a marketing agency specialising in all forms of creative design, PR and event management. Westgate will talk about her work with Suffolk brewery Adnams and how a targeted PR campaign reaped huge rewards for the business.
Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business magazine, is hosting all four media training events. Keith Elliott, a former Fleet Street journalist and chairman of Europe’s largest media training company PMA Training, will introduce delegates to the world of news at all four events.
