SPECIAL GUEST SPEAKERS – JOURNALISTS
Lynne Jones is deputy editor of BBC2’s Working Lunch. Jones will look at what makes for a good story on the programme and how you and your business can feature on the programme.
Dave Sumner-Smith, journalist and entrepreneurial founder of Wordzone. Sumner-Smith works with many leading newspapers and magazines and knows what makes a story and why.
SPECIAL GUEST SPEAKERS – PR EXPERTS
Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business.
Belinda Lawson is co-founder of media relations specialist Lawson Dodd. The agency handles corporate positioning, experiential and guerrilla marketing and Lawson will outline the most effective marketing she has undertaken and how you and your business could benefit from similar tactics.
Dominic Shales is co-founder of Paratus Communications and formerly of international PR firm Hill & Knowlton.
He will talk about business-to-business marketing techniques.
Michael Hayman, chairman of The Communications Group, will discuss the vital importance of reputation to the entrepreneur.
Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business magazine, is hosting all four media training events. Keith Elliott, a former Fleet Street journalist and chairman of Europe’s largest media training company PMA Training, will introduce delegates to the world of news at all four events.
