SPECIAL GUEST SPEAKERS - JOURNALISTS
Phil Halliday, Financial Times, on what makes a news story for one of the world’s most trusted business newspapers.
David Lester is founder of Crimson Business, the UK’s leading supplier of information for small and medium-sized businesses. A journalist, serial entrepreneur, investor and board member of several companies, Lester will share his expertise on raising a company’s profile via business magazines.
Sally O’Sullivan, former editor-in-chief at IPC Magazines, former editor of Good Housekeeping magazine (among many others) and now chairman of customer magazine publishing firm August Media. O’Sullivan will look at how consumer and customer magazines operate and how you and your business can feature.
SPECIAL GUEST SPEAKERS – PR EXPERTS
Paula Gardner runs Do Your Own PR, a business that teaches companies of all sizes how to use PR to create interest, keep up with and surpass the competition and generally move up to the next level.
Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business.
Adrienne Routledge, founder of Sapphire PR, a specialist business-to-business public relations agency, will look at how to get the most out of a PR agency.
Kaizo CEO Crispin Manners (see above) will cover word-of-mouth marketing.
Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business magazine, is hosting all four media training events. Keith Elliott, a former Fleet Street journalist and chairman of Europe’s largest media training company PMA Training, will introduce delegates to the world of news at all four events.
