SPECIAL GUEST SPEAKERS - JOURNALISTS
Tracey Hobbs, editor of the BBC2’s Working Lunch, on how the show finds its stories and how you and your business could feature on the programme.
Richard Tyler, enterprise editor at The Daily Telegraph, will outline how the business pages on a newspaper work and what he’s looking for in a story.
SPECIAL GUEST SPEAKERS - PR EXPERTS
Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you - and tell you what PR firms can and cannot do for your business.
Crispin Manners, the founder of PR firm Kaizo, has more than 25 years PR experience advising FTSE 100 companies to global brands and start-ups. He talks about the importance and effectiveness of word-of-mouth marketing.
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Susanna Simpson founded Limelight PR five years ago when she was 24. She has gone on to win numerous PR and business awards. She will talk about the potential and pitfalls of hiring a PR agency.
Michael Hayman, chairman of The Communications Group, will discuss the vital importance of reputation to the entrepreneur.
Matthew Rock, co-founder of Caspian Publishing and former editor of Real Business magazine, is hosting all four media training events. Keith Elliott, a former Fleet Street journalist and chairman of Europe’s largest media training company PMA Training, will introduce delegates to the world of news at all four events.
