Everyone’s got an opinion on Big Brother. What’s yours?
Evolving from a psychological experiment into the media frenzy seen today, Big Brother is a very different beast to the one back in 2000 when the show first aired.
At this breakfast briefing, James Bryson and Ross Taylor will show how Qmedia Research has been at the heart of the evolution of the Big Brother brand. They will run through the challenges and methodological advances that have kept the company at the forefront of researching the king of all reality TV shows.
With the current series of Big Brother: Celebrity Hijack just finished and the new series of Big Brother 9 around the corner, how can research continue to influence decision making across all strands of the production process?
Qmedia is the fastest growing media research agency outside London and is a division of Quaestor Research, one of the top 20 market research agencies in the UK. James Bryson and Ross Taylor have over 12 years research experience between them, specialising in television, print, online and advertising evaluation.
“We will be live on (behalf of) Channel 4. We promise not to swear…”
Cost: Leeds Media members £25 + VAT; Non members £35 + VAT. To book, go to www.leedsmedia.co.uk. For enquiries, call the Leeds Media team on 0870 990 5220.
Leeds Media’s breakfast briefings are sponsored by aql.com - the award winning provider of SMS services.
