Kelly has operated a carpet recycling business Carpet-Burns since 2002 after winning the Shell Live wire Young Entrepreneur of the Year 2003, (East Midland region) and many more business and innovation awards since. Kelly is a founding member and director for the creative Industries Network (CIN) which is actively involved with the organization and running of monthly events, which enhance and promote the creative Industries within the region. Kelly has recently become a business advisor for creative launch pad offering business support, training and guidance to pre-start and early stage businesses specialising in creative industries support raising and obtaining finance and Intellectual property.