Senake Atureliya is a serial entrepreneur and innovator who founded his first business, a bespoke production line machinery business back in 1991.Today, Senake leads Buzz Technology Limited, a small consulting business specialising in business process innovation and ERP systems consultancy which he founded back in 1996. Drawing upon the experience and best practice knowledge gained on global implementations across a wide range of industries and from previous ventures, he has come up with the ‘Pie Finance’ solution to overcome the early (idea to investable) stage funding gap. A development on existing crowd sourcing and micro-finance applications, it employs a number of patent pending innovations to significantly mitigate innovator and investor risk. He remarked “I was so frustrated with being told by potential investors that they would be interested when I had a finished product, experienced management team and possible some customers, that I decided that there had to be a better way…”