I am Sofie Sandell, the President of JCI London - also known as the Junior Chamber of Commerce for London. JCI London is part of an independent, world-wide personal development organisation for people in their 20s and 30s and is a worldwide federation of young leaders and entrepreneurs. We are 200,000 active JCI members and millions of JCI alumni participating in projects, meetings, learning programs and events. JCI thrives in more than 6,000 communities located in more than 100 countries throughout the world. In this network we work together to become successful in all aspects of lives. Some of the activities we are doing is Personal Development - Business skills training - Public Speaking - Networking - Provide International contacts. It is great fun to be involved in an organisation like JCI and to be the president is a big honour. I get lots of energy and knowledge from being involved and you get to know the other members very well.

I am a freelance consultant in social marketing. My main clients are currently WYSE International, an educational leadership charity associated with the United Nations, and Equator Media, a social marketing agency that works with organisations such as Channel 4 and Time Out. My background is in development, marketing and communications, in the particular context of social enterprise and youth development. I gained experience in Business Improvement with Oxfam International and worked on the PR for their ‘Oxfam Unwrapped’ scheme. I then worked for a youth development project in Calcutta, before completing a Masters degree in Development Management at the University of Westminster. For the past two years I have been working in the social enterprise sector as Director of Marketing and Communications for i-genius, an online community of social entrepreneurs with members in over 90 countries. I was involved from the start-up stage, and so climbed a steep learning curve which culminated in organising an international conference in Thailand for over one hundred social entrepreneurs. See www.equatormedia.co.uk and www.wyse-ngo.org