James is the managing director of London-based marketing communications agency, Human Communications, committee member of central London branch of the Institiute of Directors and Chair of its Young Directors Forum. Human Communications provides strategic marketing communications consultancy for b2b and b2c clients. Its ethos is to put people at the heart of marketing strategy so that actions answer genuine needs and objectives. Services comprise marketing ideation, go-to-market strategy, programme design, support into new markets and territories, and comprehensive implementation of public relations, advertising, website development and web marketing. Sector experience includes technology, financial services, interiors, building and construction, trade and professional associations, transport and logistics, automotive components, food and beverage, beauty, publishing and professional services.