Alessandra Lariu

Profile
Alessandra Lariu
Location
London
Region
London
URL
http://www.shesays.org.uk
Network
She Says

Alessandra Lariu (Ale for short) is a Senior Creative at Agency Republic with 13 years digital experience working for clients such as O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground, COI, Debenhams and Comet.

She’s the co-founder of SheSays, an initiative to help women further their careers in online advertising.

Through SheSays and her work Ale loves to talk about all things digital. She often speaks at conferences, writes opinion pieces for magazines and blogs and is collaborating on two books about digital marketing. Her work has won Revolution, IAB and BIMA awards and has been shortlisted for others including The Clios and Campaign. She has also recently judged for D&AD and BIMA.

Q&A
  • What makes your network different or special?

    It’s the only UK network to help women to go into digital advertising

  • Why is getting connected important to make things happen?

    The more people you know the easier it is to get things done. Take SheSays for example. It wouldn’t exist without all people we know in the industry

  • What are your top tips for hosting a great networking event?

    1. If you want to get a full house always oversubscribe by about 20%

    2. Make things easy for people. From having free events to hosting events at a Central location, it all counts.

    3. Set up a Facebook group for you event

  • What are your best networking links / resources?

    For the digital industry I use: Creative Social blog Chinwag Creative Review blog

  • What is the best connection you have made or received?

    My partner on SheSays Laura Jordan Bambach

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