Networking is a very over used phrase, and for some people it just does not work. For some lack of confidence is an issue, but equally some try too hard to go for the big sell and risk loosing the attention of their audience. Some charge straight into a network event, arms bulging with flyers and pocketful of business cards in another. Organizers of events put ‘excellent networking opportunity’ into their marketing and everyone rushes along often only to be disappointed. Networking as a CONCEPT is good. However in reality it can be cold and impersonal. Instead it should be about trying to make a connection with your new contact, and manage, nuture and develop the relationship. Connection means sharing knowledge and resources, time and energy, friends and associates in a continual effort to provide value for others, whilst increasing your own. Its a continuous process of giving and receiving. People do business with people they know and like. That’s why connecting is one of the most important skills sets you’ll ever develop.
