Senake Atureliya

Profile
Senake Atureliya
Location
London
Region
London
URL
http://www.piefinance.com/
Network
Pie Finance for Innovation

Senake Atureliya is a serial entrepreneur and innovator who founded his first business, a bespoke production line machinery business back in 1991.Today, Senake leads Buzz Technology Limited, a small consulting business specialising in business process innovation and ERP systems consultancy which he founded back in 1996.

Drawing upon the experience and best practice knowledge gained on global implementations across a wide range of industries and from previous ventures, he has come up with the ‘Pie Finance’ solution to overcome the early (idea to investable) stage funding gap. A development on existing crowd sourcing and micro-finance applications, it employs a number of patent pending innovations to significantly mitigate innovator and investor risk. He remarked “I was so frustrated with being told by potential investors that they would be interested when I had a finished product, experienced management team and possible some customers, that I decided that there had to be a better way…”

Q&A
  • What are your top tips for effective networking?

    The Pie Finance methodology is effectively a automated networking system. It takes the randomness out of the equation by simultaneously micro-matching you with the many financiers and suppliers required to meet your needs on a deferred payment and invested basis, providing the risk mitigation required to make it all work and helping make sure everyone gets a fair share of the pie. So our tip for effective networking is…target your audience.

  • What is your best advice to a budding entrepreneur?

    My best advice to someone considering whether to leave the ‘security’ of a full time job to start a business is to identify your weaknesses and concentrate upon the things that you do best. Hire in or partner with individuals or organisations that can fill the gaps before you need them. OK, it’s another shameless plug for Pie Finance, but…we can help you find them.

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