Alessandra Lariu (Ale for short) is a Senior Creative at Agency Republic with 13 years digital experience working for clients such as O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground, COI, Debenhams and Comet. She’s the co-founder of SheSays, an initiative to help women further their careers in online advertising. Through SheSays and her work Ale loves to talk about all things digital. She often speaks at conferences, writes opinion pieces for magazines and blogs and is collaborating on two books about digital marketing. Her work has won Revolution, IAB and BIMA awards and has been shortlisted for others including The Clios and Campaign. She has also recently judged for D&AD and BIMA.